MarketShare Buys MarketingNPV

Marketing analytics firm MarketShare has acquired MarketingNPV, a provider of measurement solutions and tools, with the aim of offering marketers an 'end to end' analytics and metrics solution.

Los Angeles based MarketShare's analytics platform is currently used by more than half of the Fortune 100 companies and high profile organizations across dozens of countries. Princeton-based MarketingNPV is known for work in the area of marketing metrics, dashboards, business cases, and other tools that link marketing investments to financial value creation. The company also publishes a specialist periodical, the MarketingNPV Journal.

MarketShare Co-CEO Jon Vein comments: 'We have entered the age of transparency, where advanced analytics and decision support are no longer a 'nice to have' - they are now a 'need to have.' MarketingNPV's innovative measurement solutions and software enable superior decision making capabilities for clients'.

Pat LaPointe, Managing Partner of MarketingNPV, says the firm evaluated the leading providers in the marketing analytics space, 'taking into consideration the accelerating pace of innovation', and believes MarketShare to be 'the clear winner'.

LaPointe will become EVP Americas of MarketShare. Cheridy Bell, Partner at MarketingNPV, will become SVP of MarketShare, and will continue to provide MarketingNPV's expertise on measurement frameworks, ROI assessment, and thought leadership.

Terms of the acquisition were not disclosed. Web sites are at www.marketshare.com and www.marketingnpv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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