BrainJuicer Hires Wicklin to Lead in Southern USA

UK-based online research specialist BrainJuicer has appointed Matte Wicklin to oversee its activities in the American south and southeast regions.

She joins from Omnicom-owned BBDO, where she served as Research Director for the past three years. Prior to this, she worked for marketing consulting company Zyman Group as Insights Manager, and before this spent 10 years at toy manufacturer Mattel as Marketing Manager. Wicklin began her career in the leisure and resort marketing team at the Hilton Group.

Ari Popper, President of BrainJuicer North America, comments: 'We're expanding our American presence to meet client demand and Matte is the right person to help us lead this initiative. Her appreciation for illuminating research that inspires great marketing and her knowledge about insights and communications, coupled with her consultative skills on the client side and in the agency world, make her the perfect representative for BrainJuicer.'

Web site: www.brainjuicer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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