UK Office to Kick-Start uSamp's European Expansion

Online sample provider uSamp has opened an office in London, to be led by former Greenfield/Ciao director Gaelle Normand.

Since launching in 2008, uSamp says it has built a global panel of more than 5.7 million panelists and fulfilled in excess of 10,000 market research projects.

The firm has more than doubled its number of employees since 2010, and last year it recorded triple-digit revenue growth.

Co-founders Gregg Lavin and Matt Dusig see the European market as an opportunity to expand the business via a focus on standards, customer service, and access to hard-to-reach online survey respondents. 'The European market also provides us with new and compelling ways to showcase SaaS-based sampling solutions, which are the hallmark of our company,' says Dusig.

Normand (pictured) joins the new office in Grays Inn Road as Managing Director, overseeing European operations and managing a team of ten.

She joined the company in December from healthcare research specialist P\S\L\ Group where she served as Senior Director, Distribution Services. Prior to this, she spent three years at Survey Sampling International (SSI) as UK Director for Client Services, responsible for the day-to-day management of the UK office; and before this, she worked for Greenfield/Ciao in Madrid for three years, as Director Project Execution in charge of a team of 30. She began her career as a Brand Manager for Playtex.

London is uSamp's fourth new sales office in two years, and the first outside the US - the other openings were in California, Texas and Connecticut.

Web site: www.usamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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