Ci Debuts Online Community Offer

UK agency Ci Research has launched Ci Nation, an online tool which offers clients a rapid means of communicating with their customers for continuous and ad hoc research, including online polls, discussion groups and live online chats.

The Wilmslow, Cheshire-based company has expertise in many sectors including public, financial services, retail, FMCG and b2b / industrial.

MD Colin Auton explains: 'Ci Nation provides clients with an opportunity to engage with relevant community members quickly and efficiently by creating an informal and ready-to-use sounding board for clients. Having been built by researchers for researchers, it's a very exciting concept, and offers another way in which brands can easily place customer engagement at the very heart of their business strategy.'

In some recent research, Ci Research found that while 60% of respondents believe points and incentives are the best way to attract online panel and community membership, just over a quarter (26%) say that 'knowing you have helped to improve a product or service' is the best reward possible.

Web site: visit www.ci-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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