TNS has today announced the appointment of Kristin Sharp as global COO of its qualitative business, starting immediately. She joins from Ipsos' US qual division Understanding UnLtd, of which she was CEO and President.
Sharp will work with Luc Rens and the company's existing qualitative leadership to further develop the offer and capability.
Before Ipsos, Sharp spent thirteen years at Procter & Gamble in a number of marketing and research roles, including global and North American Director of Consumer and Market Knowledge for the home care division.
The move continues a series of senior strategic hires for TNS this year, covering innovation, thought leadership, marketing sciences, creativity and digital, and CEO Eric Salama comments: 'I am delighted that some of the brightest thinkers and practitioners from across our industry have joined - or returned to - TNS this year...Kristin has demonstrated a hunger for innovation, client centricity and an ability to drive success, which will make her a fantastic addition to the team.' He adds: 'Qualitative is at the heart of many of our best client relationships and key to our future. We have great ambitions to grow our qualitative business and this appointment is a key part of realising our goal.'
Part of Kantar within WPP, TNS is online at www.tnsglobal.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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