Gazey Joins Hall & Partners Health Division

In the UK, brand and communications research specialist Hall & Partners has appointed pharma researcher Lee Gazey as a Partner in its health business, to spearhead the division's growth in quant research while focusing on the use of digital and social media.

Gazey joins from Insight Research, where he held a number of senior positions and was latterly responsible for the development and launch of the firm's online physician community e-Village. Prior to this, he was Business Director, Pharmaceuticals at quant agency Holden Pearmain, held the same title at Millward Brown, and served as Key Account Director at IMS Health. He began his career in 1998 with Synavant.

Global Head of Health Abigail Stuart comments: 'Lee has a great track record in bringing new digital innovations to the market and this combined with his approach to delivering business focussed results to our clients provide us with an opportunity to deliver new thinking to the market which is truly game-changing.'

Omnicom-owned Hall & Partners opened a Paris office for the health division in March 2010, citing requests from its pharma clients for 'fresh thinking, creativity and true expertise in branding'. In May this year, the firm launched a brand engagement measurement model called Engager Rx, to measure physician engagement with prescription brands.

Web site: www.hallandpartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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