Jigsaw Hires Wilson to Boost Shopper Research

In Sydney, Australia, retail and shopper specialist Peter Wilson has joined Jigsaw Strategic Research as Director of Shopper and Channel.

Jigsaw, founded by joint CEO's Jude Rutherford and Nerida Newman in 1994, now has 25 full-time team members who conduct research across Australia, Asia, the Pacific and beyond for both local and international clients. Since 2006, the firm has been part of marcoms group Photon.

Wilson joins from TNS Research Surveys in South Africa, where for more than six years he led the Retail & Shopper division. Prior to this, he was Client Service Director at TBSP and Marketing Manager at APS Marketing. He began his career as an Account Executive with Wilson Keller & Associates.

Rutherford comments: 'Jigsaw has always appreciated the importance of understanding the shopper dynamic as a significant component of our overall client proposition. Peter's appointment demonstrates our strategic intent in strengthening Jigsaw's offer in this space.'

Web site: www.jigsawresearch.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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