BDRC Promotes Berry to PRS Board

In the UK, BDRC Continental's Director of Technology Greg Berry has transferred to the firm's operations arm Perspective Research Services (PRS), where he joins the Board of Directors with a remit to centralise the group's technology resources.

BDRC Continental and PRS are part of The BDRC Group, which also includes the recently launched BDRC Asia. PRS offers a full range of global qual and quant data collection services including telephone, face-to-face and online, as well as tools for data handling, analysis and reporting.

In his previous role, Berry drove the agency's investment in technology solutions, including online reporting web portals, a bespoke mobile interviewing platform and the development of mobile devices in areas such as survey data, geo-location information and purchase behaviour.

Group CEO Dr Cris Tarrant comments: 'Our investments over the past three years have given our clients a remarkable suite of research tools and real-time reporting technology. Greg's move to the Board of PRS recognises the invaluable part he has played in this, and our focus on applying rapidly evolving technologies to the needs of the market.'

Web sites: www.bdrc-continental.com and www.perspectivemr.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• All news