OpinionPanel Rebrands as YouthSight

London-based OpinionPanel - which specialises in the youth, student and young professionals sectors - has been re-named YouthSight, which it says reflects a broadening of its range of services from its original student panel focus.

From origins in the UK university student market, the firm has grown to include other groups of young people such as sixth formers at school and college, 18,000 graduates and young professionals, and 70,000 students in higher education.

While the company's 115,000-member access panel continues to carry the OpinionPanel brand, it is now known as The OpinionPanel Community, powering the YouthSight offering.

Founder and MD Ben Marks explains: 'We've become so much more than a pure play access panel - we now derive two thirds of our income from full service projects for clients frequently interested in broad youth markets. But of course we still are, and will remain, experts in UK student markets and higher education too.'

To support the re-brand, the firm has also restructured around three specialist teams of researchers:

• The Custom Research and Insight team - led by Mia Lorenz
• The Higher Education Research team - led by Kyla Steenhart
• The Panel Services team (largely helping MR clients) - led by Tatenda Musesengwa.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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