Daily Research News Online no. 15144 - New Structure for Ipsos Marketing

New Structure for Ipsos Marketing

March 12 2012

Ipsos, continuing its integration of Synovate, has reorganised its largest global business line, Ipsos Marketing - which accounted for nearly half the group's revenues in 2011 - forming four distinct practices.

Pierre Le Manh, Chairman and CEO of Ipsos Marketing, remains at the head of the combined entity, and in his roles as Ipsos deputy CEO and Chairman of Ipsos ASI. He comments: 'The combination with Synovate has been a terrific opportunity to develop a new plan for Ipsos Marketing. We are further specialising our teams so that our clients can have access to professionals who can truly help them understand how to improve their business'.

The Market Understanding and Measurement practice - also directly led by Le Manh for the time being - helps clients understand consumers, shoppers and markets, differentiate their brands, optimise their distribution and allocate their marketing expenditures. This practice also includes new, specialised services such as emerging market entry strategist Ipsos Business Consulting, retail measurement technology firm Ipsos Retail Performance, and mix modelling specialise Ipsos MMA.

The group has combined its innovation and forecasting capabilities under the umbrella of Ipsos InnoQuest, offering a global end-to-end service for generating new ideas, testing products and services and forecasting international sales. Lauren Demar serves as CEO, with Mary-Beth Lake leading product testing division MarketQuest.

Ipsos Healthcare will provide custom research, and syndicated services through its therapy monitors, for the pharmaceutical industry. Michael Spedding serves as CEO with Bob Douglas heading up the practice's custom research teams.

Qualitative research will be grouped under Ipsos UU - from Understanding Unlimited - with a global network of researchers led by Jacquie Matthews as CEO.

Web site: www.ipsos.com .