Brandwatch 'Geeks' Get $6m

In the UK, social media monitoring company Brandwatch has raised $6m in a round of financing led by Nauta Capital. Carles Ferrer, General Partner at Nauta will join the board, while Al Sisto, Venture Partner, will join as an observer.

Gorkana Group, an existing investor, was also involved in this round.

Brandwatch says it will use the investment to 'bring innovative products to market, expand internationally and bolster its sales and marketing teams.' Planned expansion includes the development of the US and EMEA markets and targeting of the LATAM and SE Asia markets.

The company's in-house platform can be adapted and deployed rapidly to respond to ad hoc events as it did last month by monitoring tweeting around Super Bowl advertising breaks.

Giles Palmer, founder and CEO of Brandwatch, comments: 'We started as a small bunch of geeks that lived by the sea with a passion for technology and innovation. Today we are a bigger bunch with bigger aspirations, and now not everyone is a geek. The funding means we can focus on leading the market with innovative products and hire more of the right people to join our team and build on the small success we have already achieved.'

Ferrer adds: 'We are extremely pleased to be part of Brandwatch and to be able to contribute to its future success. We have followed the space and the company very closely for a long period and believe it has true potential to lead the segment internationally. Giles and the team have done a superb job building the strongest product and positioning the company as leader in several markets.'

Founded in 2007, Brandwatch is based in Brighton, UK, with offices in New York and Germany and home page at www.brandwatch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.