Nepa Opens Operation in China

Stockholm-based brand tracking researcher Nepa has established an office in China, where it has also formed a partnership with online music web site Tudou to create a consumer insights market research panel.

Nepa, which specialises in building online panels for conducting quant surveys, operates from offices in Sweden, China, Finland, Germany, India, Norway and the UK.

Its new operation, Nepa China, will work with Tudou to develop an online panel, combining Tudou's access to around 30 million daily Chinese consumers with Nepa's marketing research products.

Nepa China will be led by Mattias Erlandsson (pictured), who began his career as a market analyst at the Swedish Export Council in Shanghai, and has since founded several start-ups in the region, including market research firm Universum Communications.

Erlandsson comments: 'In my experience, many companies that are conducting business in China or are considering entering the Chinese market, share the need for solid and actionable recommendations based on high quality research from high quality data sources. Nepa's media expertise in combination with innovative marketing research products is the perfect match for many of these companies.'

Web site: www.nepaglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.