In the UK, telephone research specialist Facts International has appointed former Lake Market Research execs Sharon Greenslade and Adam Wyles as Project Directors in its Client Services team, with a remit to further develop digital fieldwork capability.
Established in 1985, Facts International provides research and field/tab services to both clients and market research agencies. The firm is part of Chime Communications' CIE (Chime Insight and Engagement) division, which also includes Opinion Leader, Watermelon Research, Tree, Open Plan and Naked Eye.
Greenslade joins with nearly twenty years' research experience, most recently gained at Lake, where as Research Director she worked with public sector, FMCG and retail clients. Before this, she worked at The Sample Surveys Group (acquired by Synovate and now part of Ipsos).
Wyles has more than ten years' research experience, and like Greenslade worked at The Sample Surveys Group (as Deputy Field Manager) before moving to Lake, where he was Operations Director.
CIE Chief Exec Crispin Beale comments: 'Sharon and Adam have a unique set of research skills, which will add great value not only to our Client Services team but to our broad range of clients. With the recent promotion of Mark Squires to head up our digital offering Watermelon Research, these appointments are very timely and will help support the team as CIE's strong expansion continues.'
Web site: www.facts.uk.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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