Research Now Completes iPinion Rebrand

Online sampling and data collection firm Research Now has completed its rebrand and integration of mobile research specialist iPinion, which has been renamed 'Research Now Mobile'.

Research Now acquired iPinion in May, and is now able to offer clients full survey functionality for custom quantitative studies, as well as qualitative surveys.

The renamed platform boasts 'more than ten ways to launch a survey', including geo-fencing, geo-targeting, QR code trigger, diary studies, self-opted-in via short code SMS, and mobile web intercepts.

Additionally, it enables venue-based survey triggering at approximately seven million venues worldwide, and has background location capture to automatically trigger surveys when panel members enter a specified location.

Pala Kuppusamy (pictured), CEO of Research Now Mobile, comments: 'We offer a superior platform for location-based surveys, moment-of-truth and in-the-moment experience, and research among people on the go. This is made possible through bringing together the industry leading panel from Research Now and the best-in-class technology capabilities of iPinion for mobile research.'

Web sites: www.researchnow.com and www.bethemobilebigkahuna.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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