Analytics Arm Drives Rapid Ebiquity Growth

UK-based media and marketing analytics firm Ebiquity has reported a 20% increase in revenue to £52.9m for the year ended 30 April 2012, driven by its Analytics division which grew by 56% to £27.9m during the period.

Founded in 1997 as Thomson Intermedia, North Tyneside-based Ebiquity offers media auditing and marketing effectiveness services, as well as competitive ad and news monitoring.

For the period, operating profit rose by 55% to £8.2m, while profit before tax was £7.6m (2011: £4.8m), and reported profit before tax was £2.6m (2011: loss of £1.8m).

Reacting to a 'growing demand' for data-driven evaluation, Ebiquity acquired Australian media analytics consultancy Falkner Media Management (FMM), strengthened its presence in Russia through the acquisition of a 50.1% stake in its media practice partner The Joined Up Media Company (JUMC), and bought reputation specialist Echo Research.

CEO Michael Greenlees (pictured) comments: 'The continued growth of our company and the high levels of renewals is an endorsement of the growing relationship we now enjoy with significant global advertisers and the importance of our data analytics. We anticipate another year of growing opportunities.'

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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