Analytics Firm App Annie Raises $6m

App store analytics and market intelligence specialist App Annie has secured $6m in Series B financing, which it plans to use to accelerate take-up of its products and increase its presence in the US, China and Japan - including recruitment for its San Francisco and Beijing offices.

App Annie offers a suite of tools measuring downloads, revenues, in-app purchase and ranking data, and giving trend analysis across the iOS, Mac and Google Play app stores.

The financing was led by Greycroft Partners, with participation from a global network of investors including e.ventures. Infinity Venture Partners, Kii Capital, angel investor Jarl Mohn, and Series A lead investor IDG Capital Partners.

Bertrand Schmitt (pictured), CEO, App Annie, comments: 'Our investors share our vision to establish a new global standard in app store market data, and collectively bring the expertise and networks required to accelerate our plans. Within the next year, our customers can expect to see a whole host of new feature and platform integrations for App Annie products.'

Web site: www.appannie.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.