Ipsos MarketQuest Promotes for Product Testing Lead

In New York, Ipsos has moved David Lansanah to the position of Global Managing Director of its product research and development arm MarketQuest.

MarketQuest sits within the Ipsos InnoQuest innovation and forecasting practice, which provides a suite of tools for use throughout a product's lifecycle.

Lansanah (pictured) joins from Synovate with a 24-year market research background, which has involved extensive product design and development research experience using both qual and quant. Prior to Synovate's acquisition by Ipsos, he initially served as Head of the MarketQuest team in Cincinnati, Ohio; then s Regional Director of MarketQuest in CEEMEA; and later, he led the regional business unit in Greece, and managed MarketQuest in Asia Pacific from Singapore.

Prior to joining Synovate, Lansanah worked for several research firms including RoperASW, AcuPOLL Research and WonderGroup.

Lauren Demar, Global CEO for Ipsos InnoQuest, comments: 'David Lansanah is a recognized global expert in product testing, bringing a wealth of insight and experience to the table. With eight years on the leadership team of Synovate's MarketQuest organization, David has the knowledge and passion to drive even more value for our clients as he fully leverages the expanded resources within the Better Ipsos.'

Earlier this week, DRNO reported that former MarketQuest CEO Mary Beth Lake and Chief Research Officer Paul Holtzman have joined full service marketing and sensory research firm Peryam & Kroll Research.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.