Ipsos Strengthens North America Leadership

Ipsos has made several key appointments in its North American leadership team, naming Jeff Cail as Chief Operating Officer, David Parma as President of Ipsos Marketing, and Jim Meyer as CEO of Ipsos ASI.

Cail moves to his new Cincinnati-based role from that of Country Manager for Ipsos in the US. He will now be primarily responsible for leading the improvement of business processes across operations and research teams. Prior to joining the company in 2011, he held various senior management positions at Nielsen Online and BASES.

Parma joins the company's New York office from Nielsen, where he most recently served as Global President of BASES and Nielsen Custom Research, having previously held other senior management positions. Prior to this, he worked at P&G and McKinsey&Co. In his new role, Parma will be responsible for leading the implementation of Ipsos Marketing's global strategy in the US market, which includes businesses such as InnoQuest, MarketQuest, Healthcare, MMA, UU and SMX.

Meyer takes up his new post in Norwalk, Connecticut, after working at TNS North America, where he ran the company's East Region and led its Brand & Communications and Digital practices. He previously set up digital analytics and ad targeting platform Mindset Media, which is now part of Google, prior to which he spent twenty years in the ad agency sector, working at J.Walter Thompson, D'Arcy, and Saatchi & Saatchi. In his new role, he will lead the advertising research teams in both the US and Canada.

Pierre Le Manh, Ipsos Deputy CEO and CEO North America, comments: 'Ipsos is absolutely committed to attracting and developing the best talents, with the right diversity of backgrounds and the same passion for market research, in order to shape the future of our industry.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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