Kantar Combines Digital Insights Firms

WPP's insights, information and consultancy group Kantar has combined its digital insights firms Dynamic Logic and Compete, in a bid to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth.

Through the move, Dynamic Logic's digital and cross-media marketing effectiveness offer will be integrated with Compete's behavioral data and analytics capability.

In parallel, Compete will continue to work with other Kantar units, to add digital behavioral insights to surveys, and cross-media and cross-channel research solutions.

Scott Ernst (pictured), President of Compete, will become President of WPP-owned Millward Brown Digital, reporting to Mary Ann Packo, CEO of Millward Brown North America.

Commenting on the move, Ernst said: 'By providing a full view of effectiveness across the marketing cycle and all media touch points, we put digital into context within the marketing mix and help clients drive brand growth. We look forward to working with Millward Brown and across all of Kantar to move the CMO's digital agenda forward.'

Web sites: www.kantar.com , www.dynamiclogic.com , www.compete and www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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