Grunther Joins Ipsos MediaCT

In New York, media research veteran Scott Grunther has joined Ipsos MediaCT as Senior Vice President, Media.

Grunther (pictured) joins with more than 20 years' experience in media, technology and research. Most recently, he spent a few months at social media TV analytics firm BlueFin Labs as SVP and General Manager of Media Products, prior to which he was SVP at Nielsen IAG, which measures TV and online ad effectiveness. Earlier in his career, Grunther worked in ad sales at CNN, Turner and Bloomberg.

Jon Greenwood, President of Ipsos MediaCT in the US, comments: 'Scott joins the team in a senior leadership role with a particular focus on helping us grow a stronger research and consulting practice in the television and digital media business, partnering with our clients in the sector to leverage actionable insights about their audiences and advertisers.'

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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