Targeting Firms Tie Up

Targeting and media measurement provider Trueffect has announced a strategic partnership with UK based marketing insights firm RedArk, and has also received TRUSTe and Safe Harbor certification for privacy compliance.

Trueffect's patented technology allows users to make use of their own customer relationship data to increase optimization and efficiency, targeting ads and optimizing ad spend. RedArk specializes in customer behavioral targeting, data mining and segmentation, and will now integrate Trueffect's platform to enrich the level of analytics and insight provided.

RedArk Director Mike Adams says browser and security policies pose challenges for measurement systems, adding: 'Trueffect's continued innovation in multi-channel and multi-device measurement is delivering a new standard for actionable analytics.' Martin Smith (pictured), SVP of Solutions and Development for Trueffect, comments: 'This new partnership further expands our global footprint and strengthens our presence in the 71 countries we are currently serving ads. With deeper media insights and superior analytics, RedArk customers can more effectively optimize their online interactions and purchase media more efficiently.'

The TRUSTe and Safe Harbor wins validate Trueffect as a secure platform complying with privacy requirements and certify that it maintains the privacy and integrity of personal data in accordance with European law.

Web sites: www.trueffect.com and www.redark.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.