SSI Rolls Out QuickThoughts in Europe and Japan

Sampling and data collection firm SSI has rolled out its QuickThoughts mobile app in France, Germany, Japan, the Netherlands and the UK, and says 'at least ten' more countries will follow before the end of the year.

The app was launched in Australia on Sept. 4 and in the USA last January. The next tranche of countries will, the firm says, include some 'where mobile devices and broadband access are disproportionately represented', greatly enhancing its overall sample coverage.

The firm gives access to respondents in 78 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Its 3,100 employees themselves operate from 26 offices in eighteen countries.

QuickThoughts, which is free and offers iTunes credits as a reward, is available for iPads, iPhones and Android tablets, with Android phone support launching later this year.

SSI also released results from a recent survey of more than 3,600 consumers using the new app, across all seven countries currently covered, and revealing 'a keen interest in purchasing wearable computers'. The results 'found that wearable technology will become popular in mainstream markets within the next two to three years' with one person in three 'very' or 'somewhat likely' to buy a wearable device, and wristbands (65%) beating glasses (55%) into second place as the device of most interest.

President and CEO Chris Fanning comments: 'We're excited about the results of this survey - the first of its kind in that it includes respondents using SSI's QuickThoughts mobile app'.

Web site: www.surveysampling.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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