Cardlytics Opens in New York

Cardlytics - which offers technology to track consumer purchases and reward individuals according to their purchasing behavior - has opened a base in Manhattan and begun building a team there to support its agency clients.

The firm, which is headquartered in Atlanta, with additional offices in London and San Francisco, has developed an ad platform through which banks can deliver targeted rewards to their customers. This platform can also be used to find and target consumers who are already spending with competitors; send existing customers new offers; target consumers based on zip code, store name or purchase frequency; and track both online and in-store purchases to optimize offers.

Through its new Park Avenue offices, Cardlytics will focus on meeting the needs of traditional and digital agencies and introducing them to card-linked marketing. Arlo Laitin (pictured) will lead the office, having previously served as VP, Merchant Services in the firm's Atlanta HQ.

Marc Ginsberg, EVP of Marketing & Advertiser Services, comments: 'With over 90% of commerce still taking place in physical stores, there is great demand from marketers to target based on off-line data, and measure in-store sales that occur through their digital marketing efforts. The Cardlytics advertising platform enables our ad partners to precisely target prospective buyers at scale, and to finally connect digital advertising to in-store sales.'

Web site: www.cardlytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.