comScore and Shareablee Link for Social Media Offer

comScore has partnered with social media business intelligence provider Shareablee to offer social media benchmarking and competitive intelligence insights.

Shareablee provides real-time analytics to help brands navigate content marketing across social media channels. The firm's Social Loyalty Platform analyzes historical and competitive performance data, to uncover insights about brand performance, customer loyalty and advocacy over time.

Through the partnership, comScore says its clients will be able to measure performance across multiple social media channels in a single view, learn what their audiences care about based on their social media behavior, and understand how competitors' channels are performing.

Steve Dennen (pictured), comScore VP of Business Development, comments: 'Understanding how consumers are interacting not only with your own brand but also with competitors' brands offers the information needed to develop and implement better content marketing strategies. Through our partnership with Shareablee, comScore is excited to help power our clients' social marketing programs.'

Web sites: www.comscore.com and www.shareablee.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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