Repucom Hires Eapen for South Asia Push

Sports marketing researcher Repucom has appointed media measurement and consumer behaviour expert Joseph Eapen as Senior Vice President, South Asia, based in Mumbai, India.

Repucom's sports sponsorship evaluation offer includes the measurement of brand activity at events and the performance of rival brands across the sponsorship inventory.

Eapen (pictured) joins with more than twenty years' media experience. Prior to a very brief spell at MRSS India, he was CEO of agency Research, Measurement & Insights; of industry body the Media Research Users Council (MRUC), where he was responsible for the Indian Readership Survey; and of Audience Measurement and Analytics (aMap), which provides the second largest overnight people panel in the world. Earlier, he served as Head of Research at Mediaedge.cia, and held senior roles at PARC - Gallup International, AGB Italia (now Nielsen) and TGI Arabia.

In his new role, Eapen will be responsible for introducing and developing all Repucom products and services across South Asia. In India, he will lead a management team that includes Rohan Menon, based in Bangalore, and which is supported regionally from Singapore by Shahid Sen.

Repucom founder and CEO Paul Smith comments: 'India is a key market for Repucom and Joseph's appointment is part of a renewed investment in our business here. It coincides with the introduction of many of our globally successful products and services such as our consumer and fan research studies SponsorLink and SportsDNA, as well as our digital and social media analytics and general sports marketing consultancy services.'

Web site: www.repucom.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.