SMG Insight Opens Scottish Office

SMG Insight, the sport and sponsorship arm of YouGov, has opened an office in Edinburgh to support Scottish events clients.

SMG Insight was launched by former Comperio Research VP Frank Saez in 2010. Later that year, YouGov acquired a minority stake in the firm, which then moved in to YouGov's office in London.

The new Edinburgh division will be staffed by a team including Marketing Manager Lucy Bell (pictured) who joins from Wasserman's Golf division, where as Client Manager she helped shape the professional careers and business affairs of professionals such as Lee Slattery, Thomas Aiken and Steve Webster. Prior to this, she worked for global sports, fashion and media business IMG in a number of roles including Golf Client Executive and Licensing Manager - Rugby World Cup.

Saez comments: 'Expanding our presence in Scotland is a great milestone for SMG Insight and we're delighted to have recruited somebody of Lucy's calibre to ensure our business is a real success. She brings with her a wealth of experience in sports marketing, which will enable SMG Insight to grow its already strong reputation north of the border.'

Web site: www.smg-insight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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