SSI Extends QuickThoughts, Launches B2B Sample Source

Data collection and sampling solutions provider SSI has added a further three countries - Brazil, South Korea and New Zealand - to its QuickThoughts mobile data collection platform; and has launched a new business sample source for researchers, SSI B2B inSSItes.

The QuickThoughts app, available for iPhone and iPad as well for Android tablets and phones, is billed as a 'highly intuitive' interface through which to target difficult-to-reach market research participants - especially young people, IT consumers and professionals.

The launches bring the total in which the app is available to seventeen. Company President and CEO Chris Fanning says the platform plans to add 'many more countries in 2014'. Of the three new arrivals, he comments: 'Brazil is a key market for brand research, especially in light of the upcoming FIFA World CupM tournament and the Olympics. The addition of South Korea and New Zealand continue our expansion in the Asia Pacific region.'

The app was launched just a year ago and added coverage of Canada and six further European nations in November.


The new B2B inSSItes service will draw its respondents from among the company's millions of proprietary panellists as well as a number of partner sources, and segments them precisely by demographic, geographic and professional data. The service is launched in the US with plans to expand in major European and Asia Pacific markets in 2014.

SSI says the product is the first b2b sample to combine live telephone interviewing with LinkedIn data and other proprietary procedures for respondent verification; and will find rare targets through a combination of its online and live telephone business sample reach.

By prioritising member engagement, the company says it has found common cause and 'a very receptive audience' with loyalty managers - a number of partnership announcements will, it says, be made during 2014. Respondents - who include decision-makers and influencers in all sizes of company and in areas including IT, HR and advertising, are rewarded with airline miles, Amazon or iTunes gift cards, information and other relevant incentives.

Bob Fawson, the company's Chief Access, Supply and Engagement Officer, comments: 'SSI has reinvented the way business people are recruited to give their opinions, and how they are managed, verified and rewarded... Partner enthusiasm for SSI's innovative approach has enabled us to build a large, high quality, and robust sample.'

SSI has 3,300 staff operating from 26 offices in 18 countries, and is online at www.surveysampling.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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