Nepa Opens Helsinki Office

Stockholm-based brand tracking specialist Nepa has opened a subsidiary company in Helsinki, and appointed Minna Mehtälä to lead it.

New MD Mehtälä (pictured) worked previously at Procter & Gamble, Hartwall, R-kioski and most recently Dagmar. Nepa says it has had a dedicated team working towards the Finnish market from the Stockholm base, since 2010, and has continued to build its client base in the country. The firm also has offices in Copenhagen, London, Düsseldorf, Shanghai, Mumbai and Singapore, and says it now runs surveys and builds panels in more than 40 countries across four continents.

Hans Skruvfors, Managing Director Nepa Nordic, says of the move: 'With a number of larger clients in our portfolio and a growth that beats new records each month, it feels natural to establish a Finnish subsidiary that manages our operations on site.' He adds: 'Minna is a fantastic recruitment. I know Minna from our time at Procter & Gamble and I am completely convinced that she will take Nepas operations in Finland to the next level'.

Web site: www.nepaglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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