Gorkana Launches DIY Survey Tool

Media intelligence and monitoring specialist Gorkana Group has launched a real-time DIY survey solution for use in PR surveys, crisis monitoring, 'newsjacking' and KPI tracking.

The new Gorkana Surveys solution builds on the group's existing offer which includes print, online and social media analysis and monitoring. It provides access to a network of more than four million potential respondents who can be targeted according to their age, gender and income. Surveys can be created in just a few minutes, and then questions can be posted across a network of partner web sites with respondents able to provide answers without leaving the site they are using. In addition, the tool offers an online reporting system for analysis of results.

CEO Jeremy Thompson (pictured) comments: 'Our current offering enables brands and corporates to quickly and accurately understand what is being written about them. Gorkana Surveys takes this a step further - now our customers will also be able to know what their audience is thinking about them as well.'

Web site: www.gorkana.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.