Millward Brown Promotes for Top SE Asian Roles

Millward Brown has appointed Nichola Rastrick as its new MD of Southeast Asia, succeeding the recently promoted Gonzalo Fuentes. Rastrick's current role as MD Singapore is filled by Priti Mehra who steps up from the role of Chief Client Officer, Southeast Asia.

Fuentes moved in November to become CEO of Millward Brown Latin America.

In her new role, Rastrick will report to Adrian Gonzalez, CEO of MB Africa, Middle East, Asia-Pacific (AMAP), and will also join the AMAP board. She has more than eighteen years of MR experience, including work in The Philippines and Malaysia, and has led the firm in Singapore since 2008.
She holds a joint honours Bachelor's degree in Modern Languages from Bristol University, UK.

Gonzalez says Rastrick has 'built a fantastic business in Singapore', and adds: 'Her experience with a broad range of clients and business environments, paired with her focus on talent and growth, make her the perfect person to lead our business in Southeast Asia.' Rastrick herself comments: 'Local and global brands are thriving in the region and Millward Brown is well positioned to support this growth.'

Mehra's more than fifteen years in the market research industry include time at Millward Brown South Africa and IMRB. In the most recent, CCO SouthEast Asia role, she worked with key clients, drove the region's Media and Digital and Marketing Sciences strategies, and led training and knowledge management initiatives. Her degrees include an MBA, and a Masters in Marketing Research from the University of Georgia.

According to Gonzalez, Mehra has 'a proven track record of building deep partnerships with our clients to help them grow their brands'.

The group home page is at www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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