YouGov Grows Revenue 9%

Online research specialist YouGov has reported a 9% increase in revenue to £32.6m for the six months to 31st January, while adjusted operating profit was up 31% to £2.9m. The company made a loss of £400k, reportedly because of costs relating to two acquisitions made during the period.

The loss was driven by costs relating to the acquisition of Doughty Media 2, the company behind Opigram, which collects information on people's personal tastes; and Asian MR and tech firm Decision Fuel (now renamed YouGov Asia Pacific). It was also driven by £600k of costs resulting from staff redundancies, including a 20% reduction in the Nordic region.

Revenue from data products and services grew by 32% to £9.6m, while custom research revenue grew just 1% to £23.0m. According to CEO Stephan Shakespeare (pictured), in the UK, the firm achieved a target of a 50-50 split of revenues from custom research and its higher-margin syndicated and data products, and across the company as a whole, this has shifted from 25-75 to 30-70. In addition, revenue from the company's BrandIndex and Omnibus services increased 51% to £3.9m and 22% to £4.2m respectively.

'The data products and services that we deliver to our clients remain a key differentiator for YouGov in the marketplace. To maintain our position we have continued to invest in product development and technology with a focus on areas including analytics, mobile applications and social media as well as in our panel,' Shakespeare added.

Web site: www.yougov.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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