'Significant' Investment for Datalogix

US-based digital audience targeting specialist Datalogix has secured a 'significant' but undisclosed amount of investment funding from Breyer Capital, whose founder Jim Breyer will join its Board of Directors.

Datalogix, which has offices in New York City; Westminster, CO; Birmingham, MI; San Francisco; and London, UK, operates an audience and measurement platform which it says tracks behaviour representing over $1 trillion dollars in consumer spending. In January, the company launched a service through which brands can reach current or potential customers on Twitter, through an anonymized match of off-line postal address, e-mail and other data from their in-house customer files.

Breyer (pictured) joins the firm's Board, alongside his role as CEO of Breyer Capital and Partner at venture capital firm Accel Partners. He also sits on the Boards of several major corporations including News Corporation, Dell, Etsy, Facebook and Wal-Mart.

Commenting on Breyer's appointment, Datalogix CEO Eric Roza said: 'As we looked to round out our Board of Directors, we sought a candidate who could bring both Silicon Valley start-up DNA and experience as a Fortune 500 Board veteran. Jim is a master of both worlds and best of all, he shares my passion for the Datalogix mission. I look forward to working with him closely on company strategy and strategic partnerships.'

Web site: www.datalogix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.