MMR Hire Targets US Expansion

Consumer products specialist MMR Research Worldwide has appointed Suzanne Hernandez as US Head of Business, based in New York and overseeing its Stateside strategy development and expansion.

She brings more than fifteen years' market research experience, focused on CPG and innovation. Most recently she was Vice President of Research and Insights at branding firm Undertone; before this she led the insights team for Microsoft's Interactive Entertainment Division; and earlier she worked for MR agencies including GFK, Vantis (now part of Ipsos) and BASES (Nielsen).

The firm focuses on food, drink, household goods and personal care sectors, with expertise including sensory and emotion-based research, and has offices in the UK, USA, China and Singapore. A part of the c.200-strong MMR Group, founded in 1989 and headquartered in Oxfordshire, UK, it is online at www.mmr-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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