NPD Ups Coffey to Chief Innovation Officer Role

In the US, The NPD Group has promoted Steve Coffey from Chief Research Officer to the newly created position of Chief Innovation Officer.

Coffey (pictured) developed NPD's patented PC Meter technology and web traffic measurement tool - this was spun off into Media Metrix, a firm he co-founded in 1996, and Coffey then rejoined NPD in 2002. He has also worked at Nielsen and The Pillsbury Company, and between 2010 and 2012 served as Chairman of the Advertising Research Foundation.

In his new role reporting to CEO Tod Johnson, Coffey will focus on using new technology and understanding changing consumer and retail trends, in order to design new research and marketing solutions.

Karyn Schoenbart, NPD President and Chief Operating Officer, comments: 'Steve Coffey has been behind some of NPD's most successful innovations and has been integral to our success. In a time of great change for the company and our industry, we are fortunate to be able to have him focus all of his considerable energy and talent on defining our vision for the future and getting us there.'

Web site: www.npd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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