MetrixLab Hires UK MD

Global consumer insights and marketing analytics provider MetrixLab has appointed digital and media research specialist Angela Morgans as Managing Director in the UK.

Headquartered in Rotterdam and San Francisco, with fifteen offices across the US, Europe and Asia, MetrixLab collects and analyses data from millions of consumers in more than 50 countries. In March, the firm reported a 22% increase in annual revenue to EUR 49m ($67m), with income up 25% in the UK, and later that month, it acquired social media analytics specialist Oxyme.

Morgans (pictured) joins from Millward Brown, where she latterly served as Group Head and Commercial Director, and earlier worked as Head of Europe for the firm's digital practice Dynamic Logic (now Millward Brown Media & Digital). Before this, she held senior roles at ORC International in London and Market Pulse in Sydney, Australia.

Commenting on the appointment, President of Global Business Development Thijs Elias said: 'Angela has great experience in brand and communication across all media and platforms. Her energetic and 'can do' mentality in working with clients fits perfectly with the Metrixlab culture.'

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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