Pineapple Lounge Launches Kid's View Tool

London-based child and family research specialist The Pineapple Lounge (TPL) has launched a new technique called KIDS-VISION, to help clients see the world from a child's perspective.

Launched in 2011 by qual agency Firefish, The Pineapple Lounge offers strategy and consultancy to kids and families brands, in addition to research, market analysis and trend forecasting. The new technique has been designed to immerse brands in kids' worlds, see their brand from a child's perspective, and use that information to innovate.

Using a go-pro camera worn on a chest harness, the firm's new approach provides insight into the everyday experiences of children. Kids wearing the camera carry on as normal - running, jumping, cycling, eating and interacting - allowing TPL to see the world from their perspective. The firm's in-house creative team then converts the output into video content to be viewed by the client.

Emma Worrollo, founder of TPL, comments: 'This technique is a real game-changer in the way we study kids' behaviour. For the first time ever, we can experience occasions that normally would be off-limits, because of access or as they would be disrupted by the presence of a researcher. With KIDS-VISION we can now see what it's like to be at a sleepover, on a shopping trip, at a play date, and even to observe mealtimes from a kid's point of view.'

Web sites: www.thepineapplelounge.com and www.firefish.ltd.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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