MediaMath Opens in Paris

US-based digital marketing services firm MediaMath has opened a new office in Paris, France, from where it plans to build on its existing presence across the EMEA region.

MediaMath's TerminalOne platform helps plan, optimise and analyse both direct response and branding campaigns. Earlier this year, the firm raised $73.5m in a Series C round of funding; and acquired Tactads, a French firm providing cookie-less and cross-device ad targeting technologies. The previous year, it bought the Advertising Decision Solutions (ADS) business of online management and measurement firm Akamai.

The firm's new office will be led by Tactads founder Romain Gauthier who moves across from the London office as Commercial Director; and Damien Alzonne, Manager, Platform Solutions, who joined in London last year from mobile ad network InMobi.

Dave Reed, MD EMEA, comments: 'We are delighted to announce our on-the-ground presence in France, which will enable us to work closely with our local partners and clients, and further strengthen our foothold within the French market. We look forward to a continuation of our strong partner and client relationships, as well as the development of new, strategic relationships in the country.'

The firm, which has offices in the US, UK, Brazil, Australia, Japan, and Singapore, is online at: www.mediamath.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.