Scott Ernst Leaves Millward Brown to Lead L2

In New York, consumer brand analysis specialist L2 has appointed former Millward Brown President Scott Ernst as Chief Executive Officer.

L2, which was launched four years ago, provides consumer brand manager clients with a proprietary research report called a Digital IQ Index. This measures online performance and benchmarks a firm's 'digital competence' against its peers and across site, digital marketing, mobile and social media. Earlier this year, the company raised $16.5m in venture capital, which it is using to increase its product portfolio and its presence in Europe, Asia and on the west coast.

Ernst (pictured) joins from Millward Brown, where he served as President, responsible for overall management of the firm's digital business, Chairman of the Millward Brown Digital Board, and a member of its North America Business Leadership and Growth Councils. Before this, he was President of a sister company within WPP, digital intelligence arm Compete, where he oversaw strategy and operations. Earlier, he held senior sales roles at Personify and AdKnowledge.

In his new role, Ernst will work with founder Scott Galloway to expand L2's subscription-based business intelligence services. Commenting on the appointment, Galloway said: 'Scott has been there, and shepherded explosive growth for data driven firms. He has worked with four successful start-ups and most recently was the President of Millward Brown Digital, where he oversaw the company's growth from a 20-person start-up to a leader in online marketing effectiveness measurement.'

Web site: www.l2thinktank.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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