Marketo Launches Research Institute

Marketing automation specialist Marketo has launched a research center, which will combine insights drawn from its more than 3,300 customers with primary research conducted in collaboration with agencies and consultancies.

The company's software and solutions span digital, social media, mobile and off-line channels. Its Engagement Marketing Platform helps marketers tackle all aspects of digital marketing - from the planning and orchestration of marketing activities to the delivery of personalized interactions in real-time.

The new Marketo Institute will provide insights based on aggregate, anonymous data drawn partly from the firm's own database, which it says spans more than twelve million digital marketing campaigns, 900 million people, and 224 billion activities. Marketers will be offered help with topics such as the customer lifecycle, customer engagement, digital marketing and marketing ROI.

The Institute will also serve as a hub for collaboration with other organizations on marketing research and thought leadership, and it will partner with higher education institutions to create curriculum based on its research and best practices.

Co-founder Jon Miller (pictured), who is also Executive Director of the Institute, comments: 'The marketing classes in today's universities and business schools don't teach the new techniques and strategies required for today's marketing. The mission of the Marketo Institute is to educate marketers and empower leaders in the new era of engagement marketing.'

Web sites: www.marketo.com and www.marketoinstitute.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.