Kantar Media Names Chief Operating Officer for TGI

In London, Kantar Media has appointed Alex Kuhnel as Chief Operating Officer of its TGI global online / off-line consumer behaviour and media consumption study.

TGI (Target Group Index), established by BMRB in 1969, measures consumer product and brand consumption, attitudes and media usage, and is used for consumer profiling, brand positioning, media planning and buying. The service draws on insights from more than 800,000 interviews each year, with multi-country comparability to help marketers anticipate global consumer trends.

Kuhnel (pictured) joins from programmatic ad exchange PulsePoint, where he was MD for Europe. His previous experience included leading the roll out of Experian data analytics to the online industry in the UK and Europe, and business planning roles at T-Mobile and Orange.

In his new position Kuhnel will be responsible for overseeing the TGI division, including the product's strategic development globally, with particular emphasis on further evolving its digital capabilities. Richard Poustie, CEO, Kantar Media TGI & Custom, comments: 'Alex brings with him an invaluable combination of mobile, digital and programmatic experience and I look forward to working with him to drive forward our plans to further integrate TGI's unrivalled targeting capability within digital platforms.'

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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