Morpace Names New CEO

Detroit-based full service agency Morpace has promoted Duncan Lawrence to Chief Executive Officer and President, replacing Frank Ward who moves into the position of Chairman. Meanwhile, Sharna Morelli takes over Lawrence's former role as Chief Operating Officer.

Morpace was established in 1975 and offers a range of brand and communications, market and product development, and customer experience management services. It also has offices in in Los Angeles, London, and Shanghai.

Lawrence joined the company in 1994 as Senior Vice President of Automotive, and was promoted to the post of COO and President in 2011. Earlier, he worked for Maritz Research and ORC International, after beginning his research career with Buick Motor Division.

Morelli joined as a programmer in 1979, and later served as Quality Manager and Data Processing Manager, until she took over all project supporting operations when she was promoted to EVP in 2011.

The promotions were announced by Morpace Vice Chairman Valerie Utley and Ward, who comments: 'Duncan and Sharna are trusted colleagues and members of the executive team; their leadership and collective vision have helped Morpace achieve unprecedented success. They have a strategic vision for continued growth and innovation that will serve our clients and our employees well.'

Web site: www.morpace.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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