UKOM Renews comScore Contract

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has extended comScore's contract to act as its exclusive partner for online media audience measurement in the UK until March 2018.

UKOM is run by the IAB and AOP, representing media owners, with oversight by the Incorporated Society of British Advertisers (ISBA) on behalf of advertisers and the IPA on behalf of agencies.

comScore took over the contract from Nielsen in 2012, since when UKOM has provided 'industry standard' status endorsement to comScore's MMX, Video Metrix and MMX Multi-Platform services, as well as 'development level' endorsement for the firm's Mobile Metrix solution. The new contract also includes the measurement of new platforms to address new technologies and consumer behaviour.

Douglas McArthur (pictured), Chairman of UKOM, comments: 'UKOM has truly come of age over the last couple of years and is now firmly established as the digital audience measurement standard for the media industry. Thanks in great part to the work of comScore, that ambition is reality and UKOM now has the platform to keep pace with the rapid advances of the digital landscape and to remain a cornerstone of audience measurement.'

Web sites: www.ukom.uk.net and www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• comScore, Inc.
• All news
• MrWeb info