In the US, fieldwork specialist Schlesinger Associates has entered a strategic partnership with Focus Market Research, bringing the latter's project management and recruitment team into the Schlesinger business. Schlesinger has also acquired Focus' local Phoenix panel.
Membership of the panel has been merged with Schlesinger's InspiredOpinions panel. Focus Market Research's Minneapolis facility and operation remain independent of the partnership and will continue as before.
Focus President and Owner Judy Opstad says Schlesinger was carefully selected and the deal will give clients the combination of continuing to work with their trusted FMR project managers, while enjoying an enhanced panel, a high-specification facility in central Phoenix and leading-edge research technology and methodologies.
VP Schlesinger Qualitative Scott Baker comments: 'We have been very impressed by the knowledge, enthusiasm and client service levels provided by the team at Focus Market Research Phoenix and we are delighted for them to have joined our team where they continue to work with their existing clients'.
Schlesinger has offices and group facilities in the US, UK, France and Germany
Web sites are at www.focusmarketresearch.com and www.schlesingerassociates.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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