Sociomantic Opens in Shanghai

Berlin-based ad targeting specialist Sociomantic Labs has expanded into Greater China with the launch of an office in the SunYoung Center in Changning, Shanghai.

Sociomantic uses proprietary Streaming CRM technology to help marketers harness the value of CRM and other first-party data assets, in order to deliver individually personalized dynamic ads for use in retargeting, prospecting and loyalty campaigns. Last year, the firm was acquired by Tesco-owned consumer data giant dunnhumby, in order to combine the latter's insights on the shopping preferences of 400 million consumers with the former's intelligent digital ad technology and real-time data from more than 700 million online consumers.

In addition to its Berlin HQ, Sociomantic has operations in London, Warsaw, Paris, Amsterdam, Sao Paulo, Moscow, Madrid, Mumbai and New York City, along with bases in Singapore, Jakarta, Ho Chi Minh and Taipei.

As part of the Shanghai launch, Ivan Zhou (pictured) moves into the role of Commercial Director Greater China. Rohit Kumar, MD APAC, comments: 'With local service teams based in Shanghai and Beijing, we have strong products backed by talented people. Given his expertise and knowledge of the Chinese market, Ivan is the perfect fit and right talent to fill the shoes of Commercial Director in order to establish Sociomantic as the market leader in programmatic advertising in Greater China'.

Web site: sociomantic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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