Mustard Hires and Promotes in Manchester

In the UK, full service agency Mustard has made four new appointments, and promoted Bethan Turner to Research Manager and Elizabeth Brierley to Senior Research Executive.

Previously known as Ci Research and acquired by its management team in 2009, the firm offers qual and quant research to clients across the financial services, retail, FMCG, leisure, education and skills, and healthcare sectors. Techniques include online research communities, social media monitoring, 'insight films' and commercial ethnography.

Cheryl Anderson joins as Associate Director, having worked as a qual freelancer since 2009, and previously held senior roles at ABA Research, EVO Research, TW Research and Synovate. Her experience includes a focus on youth / kids research across a range of sectors including FMCG, media, utilities, financial services and social research.

The firm has also appointed Tom Webb and Jack Melton Bradley as Senior Research Executives. Webb joins from Ipsos MORI, with a background in project management of quant projects; while Melton Bradley previously worked at alcoholic drinks sector specialist CGA Strategy, where he latterly served as Senior Account Manager. Bronagh Lavery also joins the team as a Research Executive, after nearly two years at Vision One Research, and with three years' experience conducting and reporting on psychological research projects.

Separately, Turner has been promoted after nearly three years with the firm, and having begun her career as a Junior RE at DJS Research; and Brierley moves up after two years at Mustard, having previously worked at Boxclever Consulting as Student Research Assistant. Director Gareth Hodgson comments on the team changes: 'At Mustard our focus is on making the difference for our clients, and Bethan and Liz have been invaluable in helping achieve this at both a project and wider business level. Cheryl, Jack, Tom and Bronagh have all already demonstrated that they are valuable assets to the business, bringing specialist sector and methodological expertise to the team, along with the passion and personality that is synonymous with Mustard.'

Web site: www.mustard-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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