Green Zebras Expands and Hires in Malaysia

Malaysian boutique MR agency Green Zebras has moved to larger premises in Oasis Square, Kuala Lumpur, and made three appointments there. Simon Wong joins as Chief Financial Officer, Cheong Tien Weng as Qualitative Research Specialist, and Fazril Jamal as Research Associate.

Launched a year ago by MR veterans Yazid Jamian and Steve Murphy, Green Zebras combines traditional and new research methodologies for new product and service development, brand positioning, ad effectiveness, customer engagement, community panels and social media strategy. In addition, the firm works collaboratively with a partner network of research companies, including Vision Critical; Globe Runner; Commetric; BuzzBack; Discovery Research / The Thinking Shed; Faster Horses; Luma; TapestryWorks; and Gordon & McCallum.

Wong was previously a Finance Advisor at Adhanix Innovation Healthcare, prior to which he spent more than five years as Finance Director at TNS, in charge of the financial, procurement, and legal function for the Malaysia business. Before this, he worked for Research International for eleven years, latterly as Regional Finance Manager for the SEA units.

Weng joins after two years as an RE at TNS, working on qualitative projects across the tobacco, automotive and FMCG sectors - and previously held a business development role at Lonpac Insurance. Jamal has a background in psychology and has worked with both private sector and government research agencies, on healthcare, FMCG and automotive research projects.

Web site: www.greenzebras.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.