MediaCom Buys Stake in Australian Agency

In Australia, WPP firm MediaCom has acquired a minority stake in full-service media communications agency Rapid Media Services, whose offer includes media strategy development, media buying, PR and market research. Terms of the deal were not disclosed.

Founded in 2001 as part of advertising and communications agency Rapid Media, Rapid Media Services focuses on media planning, strategy and buying across all traditional, digital and emerging channels, while also offering specialist services in market and consumer insight, data analytics, social media, direct response and creative development.

Following the investment, the firm, which has offices in Melbourne, Brisbane and the Gold Coast, will continue to operate as an independent and stand-alone business led by Managing Director Vaughan O'Connor (pictured).

Web sites: www.wpp.com , www.mediacom.com and www.rapidmedia.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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