Symphony Debuts VideoPulse Cross-Platform TV Measure

Cross-platform measurement specialist Symphony Advanced Media (SAM) has launched a measurement service called VideoPulse, to provide advertisers, agencies and media companies with insights into consumer media usage across platforms.

SAM's solutions provide an integrated view of consumer media consumption, purchase behavior and brand attitudes across media, including online, TV, print and mobile. The new VideoPulse solution has been developed to capture and provide data on usage in real-time from over-the-top (OTT), video-on-demand (VOC), digital video audiences (web, app, and gaming devices), DVR and linear TV. The tool is part of the company's technology and insight engine MediaPulse, and is already undergoing beta testing by NBC, Viacom, Warner Bros. Media Research & Insights and A+E Networks.

Charles Buchwalter (pictured), President and CEO, comments: 'There has been a significant void in understanding how consumers are using non-traditional media platforms, but innovation has finally arrived in the media measurement space. We can now track the cross-media, cross-platform behavior of consumers in the fastest growing mode of TV and video viewing, allowing the market to extend beyond the current industry accepted norm of Live viewing plus seven days ratings. We are the only company that has been able to crack the code on single source, passive cross-media measurement'.

Web site: www.symphonytg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.