Bonamy Finch Launches Data Science Service

Surrey, UK-based agency Bonamy Finch has put Deputy MD Paul Carney at the head of a new Data Science team, helping brands to analyse large volumes of data and draw insights from both existing datasets and new primary research.

Founded in 2005 by former Research International Director Leigh Morris (pictured), Bonamy Finch combines full service research with in-depth knowledge of advanced analytics.

The firm says the new team's expertise can be applied across almost any market sector where clients see the benefit of drawing more meaningful insights from existing, often unstructured data from multiple sources within their business. This could include anything from transactional figures, to information on social media engagement, to footfall and web site traffic, or sales performance data.

Morris explains: 'Brands have access to such a large volume of data that they need to be able to distil the learnings if this data is to have any tangible value. We will bring this more consumer focused, insight driven approach to data science projects which can traditionally be seen as purely data-driven exercises. Being both analytical and consumer focused will help us to deliver genuine insight to inform clients' strategic thinking, improve sales and marketing effectiveness and ultimately give them a competitive edge'.

Web site: www.bonamyfinch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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