Funds for Social Media Intelligence Firm Brandwatch

In New York, social media intelligence company Brandwatch has completed a $33m Series C round of funding, to speed up the development of its core technologies and products, and to open more offices following its launch in Singapore in June.

The firm offers an Analytics platform gathering and helping to analyse online conversations, and the Vizia social media 'command center' which makes dynamic, customizable data available on a variety of screens. At the end of last year, it acquired London-based social media analytics specialist PeerIndex, adding its influencer analysis technology, 300 million+ author profiles and more than four years of Twitter author data.

The latest round of funding has been led by new investor Partech Ventures, with participation from existing investors Highland Europe and Nauta Capital, and adds to $22m raised last year.

CEO Giles Palmer (pictured) says the funding is 'a substantial investment from a great firm... Omri and the Partech team are world-class'. He continues: 'We are going to continue building an extraordinary company - one that listens to and looks after its customers, cares for its staff and works hard to build innovative, elegant, useful products'.

Web site: www.brandwatch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.